Why Friendraising Works Better Than Fundraising

Gail Perry: Why Friendraising Works Better Than Fundraising

"Ok, I’m presenting a revolutionary concept today. And this idea just might have gotten me thrown out of fundraising ten years ago. But now, I really do think that the fundraising profession may be more open to this idea.  We’re coming around. Here’s my revolutionary proposal to you:

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Is Phon-a-thon dead?

The viability of phon-a-thon is hot topic around the water cooler in many advancement offices across the country. For years the phon-a-thon was the go to tool of advancement professionals who needed to raise money from a large pool of constituents. Phon-a-thons were cost effective and pretty easy to put together. All you needed were callers, calling cards, and a venue with enough phones.

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Author

Alan Pitner has almost nine years working in higher education fundraising all in annual giving.  I have been fortunate to dabble in many different responsibilities such as student and parent phonathons, senior gift, class volunteers and reunion campaigns.

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